The Step-16 is to outline your customers’ reason-to-believe.
A reason to believe, or RTB as it’s called in marketing parlance, is a simple question to ask oneself – why should a customer believe in my products or services? What are the claims and promises that I showcase are credible and trustworthy enough for my customers to believe in?
Your brand’s RTB can arise from your experience, your understanding of the product/service dynamics, proven results of your products/services backed by scientific research and even testimonials from your loyal customers. Not all customers will believe in your brand, the belief needs to be proven!