The Step-11 is to Define Your Marketing Channels. Now that you have defined your value proposition, your partners and your creative assets and messaging, it’s now time to select the right marketing channels to execute your marketing strategy. You need to select those marketing channels that fit your brand and your product and which reach

The Step-10 is to Expect Some Occasional Stumbles. You should anticipate a shortfall here or there. All strategic planning has them, especially early on as you shape and tweak your marketing strategy. So, don’t let this panic you or take you by surprise. When you have already set the above points well-plotted and are in

The Step-9 is to to Build Your Marketing Calendar. Now that you’ve created your marketing goals and have a budget, you are ready to develop your marketing plan and to create your marketing campaign. The most effective way to approach turning your marketing strategy into an execution plan is by using a campaign structure. You

The Step-8 is to to Develop Your Marketing Goals. Marketing goals will be founded on your business strategy, the opportunities that exist in your target markets and your target customers’ personas. Documenting your marketing goals ensures that your team is aligned to your top marketing priorities and what you expect to achieve through your marketing

The Step-7 is to Set Your Marketing Budget*. Setting up your brand’s marketing budget is of paramount importance. It can be as low as 5% to as high as 20% of your total annual net sales (expected or earned). *This Step has already been achieved while devising the Brand Strategy and is the last step

The Step-6 is to Identify Your Potential Collaborators. Identifying your potential partners or collaborators is a critical step of reaching your ideal customer. For example, there are online communities which already exist where your customers hang out. So, it could be that you need to work with a distributor or a marketing partner to help

The Step-5 to device your brand’s marketing strategy is to define your target audience’s persona. To start, create a list-full of your customer personas, who they potentially can be, by brainstorming with all internal stakeholders. Identify the ones who have similar needs and merge them into a single group. Do this grouping for all such

The Step-4 to device your brand’s marketing strategy is to understand your customers. In order to embed your customers’ needs and seek to solve their problems through your marketing strategy, you firstly need to fully understand them. Target customers can be traditionally known through market research methods such as surveys or focus groups as well

The Step-3 to device your brand’s marketing strategy is to figure out your brand’s value proposition. A great marketing strategy derives from a company’s or brand’s value proposition (which can be identified through SWOT analysis) and the differentiators against competitors. Determining your value proposition is probably the step you should invest most time and resources