The Step-20 is to create your Content Branding Guidelines.
Branded Content is the creation of written content for various brand communication usages across various mediums and whose aim is to build brand awareness. The branded content should be based on brand values which an organisation has embedded in its core.
The branded content should be built on – Brand Attributes, Brand Tonality and Brand Style Rules. Of course with these, a few examples of brand voice usage (what to say and what not, how to say and how not, etc.) should be provided to the content creator along with a content creation brief. This will help the content writer to effectively and efficiently use appropriate words which will resonate with the brand’s personality.