The Step-2 is to define your brand’s or your organisation’s Vision.
Vision Statement portrays an organisation’s objective to succeed in its business by following a specific road-map or strategy. It is a firm statement which may change over a longer period of time depending upon the need or problem which your business wants to address or resolve.
The Mission Statement entirely depends on your organisation’s Vision Statement. The Vision Statement showcases the specific goal of an organisation while the Mission Statement showcases the intent of an organisation in achieving its Vision.