The Step-28 is to choose your brand’s Style Images.
Brand Style Images or Brand Imagery, as it’s called, is different from the Brand Image. We see umpteen number of images daily from various brands either online or offline and the unique part about this is that each brand has a fixed set of imagery to portray.
Brand imagery should be used in such a way that it enhances or deepens customers’ attachment with the brand. It should represent the brand’s identity and should be able to convey an emotion or brand feelings in consumers mind. In simple terms, brand imagery is yet another opportunity to communicate with your target audience.