The Step-37 is to create your brand’s Newsletter Template.
A newsletter is a very effective and economical communication tool for any organisation or a brand. It can include periodic updates about your company news, product promotions, events calendar, etc. The newsletter can either be in print or in an electronic format with an objective to maintain a connection with existing as well as prospective customers. The frequency of the newsletter can be weekly, bi-monthly, monthly, etc. and can be decided by the volume of information which is to be shared in public.
It is not necessary that your prospective customers will purchase your products or avail your services on receiving the newsletter, but it will certainly help keep your brand in front of their eyes and on top of their mind! A newsletter (either printed or in electronic form) is shareable and often serves as a word-of-mouth communication partner.