The Step-24 is to choose your brand’s Key Colours.
Colours play a vital role in any business’ branding efforts and are quick in conveying important information. The brand colours so chosen shall play a key role across various of your marketing assets, be it your logo, visiting card, letterhead, envelope, website, signage, uniform, office interiors, etc.
Employing consistent brand colours across all communication platforms shall result in a unified look-&-feel of your business/brand and making it recognisable as well as memorable for a lifetime. There are certain and specific ways to choose your brand colours and they can range from a single colour to a multi-colour palette.