The Step-9 is to define your brand’s Identity.
Your brand identity is nothing but a simple visual element which represents, identifies and distinguishes your brand in the minds of your target audience. And this visual element can be the colour, design and/or shape of your brand logo which will create and an impact and an impression.
There are various steps to build a brand’s identity, which is a separate science in itself. To simplify, building a brand identity is a multi-disciplinary strategic effort and every visual element has to support the business goals and its objectives.