The Step-29 is to create a library for your brand’s Graphic Elements.
Graphic Elements are not logos, but are visual elements to grab customers’ attention. They serve as a quick identity to recall a brand without having the need of writing any words. They create a unique look and make brand’s communication recognisable.
The graphic elements are small details built in a branding system. They can be textures, text’s style treatments, image treatments, use of white or colourful blocks, geometric patterns, simple lines, icons, etc. These graphic elements create a foundation for building a rock solid brand identity!