The Step-25 is to choose your brand’s Colour Palette.
Now that you have chosen your brand’s key colour/s, it now time to choose your brand’s colour palette. A single colour has many shades, tints and saturations. Depending upon your brand’s key colour/s, a combination of various colours can be chosen to form your brand’s colour palette.
You need to take extra care while picking your brand’s colour palette. The colour palette so chosen, should work together in harmony with your brand’s key colour/s. Selecting a brand’s colour palette becomes very tricky, until you have an expert guiding the process!