The Step-4 is to define your brand’s Hiring Criteria. Kindly remember, the people you hire as employees, vendors, etc. are not only your partners in your progress but actually are an invaluable asset to your organisation. Their contribution, their efforts, their loyalty says it all that they are an asset and not a liability, as […]

The Step-3 is to define your brand’s Core Values. The Core Values of an organisation form the foundation on which its business thrives, conducts itself and grows along with its various stakeholders (employees, clients/customers, associates, suppliers/vendors, etc.). Core Values always remain constant and cannot be shaken under any circumstances. These are any organisation’s ‘code-of-conduct’ which

The Step-2 is to define your brand’s or your organisation’s Vision. Vision Statement portrays an organisation’s objective to succeed in its business by following a specific road-map or strategy. It is a firm statement which may change over a longer period of time depending upon the need or problem which your business wants to address

The Step-1 to formulate any brand strategy, is to define your brand’s or your organisation’s Mission. A mission statement is the purpose/s of being or starting an organisation. This statement is generally short and serves a dual purpose by helping employees to remain focused on their tasks as well as encouraging them to find innovative

Nothing has been lost and we still have time to re-think and re-brand our existing brand. The next logical question would be… why re-brand when I already have an established brand? Now, this can be answered depending on which stage is your brand standing currently, especially in these trying times, and where you would like