The Step-24 is to choose your brand’s Key Colours. Colours play a vital role in any business’ branding efforts and are quick in conveying important information. The brand colours so chosen shall play a key role across various of your marketing assets, be it your logo, visiting card, letterhead, envelope, website, signage, uniform, office interiors, […]

The Step-23 is to create your brand’s Identity. Once your brand logo has been designed/created, its now time to apply it to various marketing collateral. These collateral are your brand’s marketing tools and they come handy in making your brand’s presence felt. These can be as small as your letterhead to as big as your

The Step-22 is to create your brand’s Logo. A brand logo can be termed as a visual element consisting of an image, text, shape or a combination of all these, which portray the name and purpose of your business. A brand logo is an important and an integral part of any business or an organisation.

The Step-21 is to create your brand’s Tagline. A Brand Tagline can be a single word or a combination of words which represent an organisation’s or a brand’s essence or values. It normally goes along with your brand logo and hence can be termed as a textual logo. A tagline has to be expressive, motivational

The Step-20 is to create your Content Branding Guidelines. Branded Content is the creation of written content for various brand communication usages across various mediums and whose aim is to build brand awareness. The branded content should be based on brand values which an organisation has embedded in its core. The branded content should be

The Step-19 is to outline your Communication Goals. Before outlining the Communication Goals, your business strategy should be well defined and should be communicated effectively and efficiently to all stakeholders of your organisation. The communication goals of your business strategy should be based on how your employees understand their roles in the organisation and how

The Step-18 is to define your brand’s Value Proposition. Value Proposition in simple terms is the benefit (or value) that a customer experiences or receives from any brand. A value proposition is a brand statement which should clearly identify and demonstrate the benefits which a customer would get upon buying that particular product or service.

The Step-17 is to define your brand’s USP. The Unique Selling Proposition (USP) of your brand is a simple information which you provide your customers on how your brand is superior than your competitors. Your brand’s USP is the unique benefit which you, as an organisation, exhibit to make your product or service different from

The Step-16 is to outline your customers’ reason-to-believe. A reason to believe, or RTB as it’s called in marketing parlance, is a simple question to ask oneself – why should a customer believe in my products or services? What are the claims and promises that I showcase are credible and trustworthy enough for my customers

The Step-15 is to establish your brand’s Promise. A brand promise is the expectation that you set with your target audience, which they expect to receive with every single transaction they do with your organisation. The more you keep up with your brand promise, the stronger your brand value becomes in the mind of your