The Step-34 is to create your brand’s Signage Design. A signage plays very important role in brand’s visibility. Whether it is your retail outlet, your office, your factory or any other place of business operation, a signage proudly displays your presence. A brand signage can help make a deep impact on your customers’ mind just […]

The Step-33 is to create your brand’s PowerPoint Templates. We all are familiar with Microsoft’s PowerPoint software and have been using it since we all started our digital journey. We all know it’s a great tool for business presentation and we use various designs and themes for each and every presentation which suits our though

The Step-32 is to create your brand’s Business Card. What’s in a business card? It’s just a piece of paper! Well, no! A business card is a very effective networking and promotional tool for yourself as well as your business/brand. It’s fundamental use is to share your contact details instantly without using a pen and

The Step-31 is to update your brand’s E-mail Signature. An e-mail signature seems very small as an element to think of, but it can deliver a lasting impression if it’s designed well. An e-mail signature should be strong, attractive, attention-grabbing, professional and should blend with your brand strategy. An e-mail signature should be limited to

The Step-30 is to create your brand’s Website. When you are trying to launch a brand or building on a successful brand, you need to look as a part of the effort. And you can do this by developing a robust brand website. Your customers or your potential customers think of your brand from an

The Step-29 is to create a library for your brand’s Graphic Elements. Graphic Elements are not logos, but are visual elements to grab customers’ attention. They serve as a quick identity to recall a brand without having the need of writing any words. They create a unique look and make brand’s communication recognisable. The graphic

The Step-28 is to choose your brand’s Style Images. Brand Style Images or Brand Imagery, as it’s called, is different from the Brand Image. We see umpteen number of images daily from various brands either online or offline and the unique part about this is that each brand has a fixed set of imagery to

The Step-27 is to identify your brand’s Typeface Treatment. Once you have chosen a typeface/s for your brand, you also need to use it effectively to communicate your brand’s message. This is where the treatment of such typeface/s comes into play. The fundamental purpose of any typeface treatment is to present your message in a

The Step-26 is to identify your brand’s Typeface. Building a brand identity is not an easy task! Your logo design, your brand messaging, your brand colours, your brand personality, your brand fonts, etc. all together have to form a story about your brand which should resonate with your target audience. Your brand font/s or typeface/s

The Step-25 is to choose your brand’s Colour Palette. Now that you have chosen your brand’s key colour/s, it now time to choose your brand’s colour palette. A single colour has many shades, tints and saturations. Depending upon your brand’s key colour/s, a combination of various colours can be chosen to form your brand’s colour