The Step-2 to device your brand’s marketing strategy is to develop your marketing S.W.O.T. Find Strengths, Weaknesses, Opportunities and Threats in your marketing program in terms of your competitors’ position, target markets, target audience, current brand positioning, sales offerings, channel partners, etc. Developing a S.W.O.T. is like preparing your brand’s progress report. Once you analyse […]
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The Step-1 to device your brand’s marketing strategy is to document your Business Goals. However small or big your business goals are, they should always be SMART, i.e., they should be Specific, Measurable, Attainable, Realistic and Time-bound. For example your business goals can be: i. Increase sales by 50% in the next 12 months ii.
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After successful completion of our first #RememberSeries under title ‘Re-brand Your Brand’ and as promised, we are happy to announce our next blog series titled ’13 Steps for Devising your Marketing Strategy’. Here we will be taking smaller and effective steps on building a brand’s Marketing Strategy. Keep exploring this space for ‘little discourses’ on
Closing this #RememberSeries ‘Re-brand Your Brand’ with some words of wisdom… The monies which you would incur on your brand marketing efforts should not be considered as an expense but as an investment. Because, returns come only on investments and not on expenses! We shall soon come back with Ver-2.0 providing more insights on building
The Step-40 is to allocate your brand’s Marketing Budget. As it’s essential to have an initial budget for developing your brand identity, website, marketing collateral, etc., it is also important that a separate budget be allocated for your brand marketing initiatives. And this should be done in a consistent and continuous manner to make your
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The Step-39 is to optimize your brand’s Social Media Pages. Brand promotion on Social Media has become a ritual for each and every organisation (however small or big) and has received exponential prominence in today’s lock-down times! Promoting your brand on social media has its own advantages and is fast, inexpensive and an effective way
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The Step-38 is to create your brand’s Advertisement. Advertising forms one of the part of your brand promotion activities. Any business requires customers and to reach them, advertising is required, which serves as the best means of reaching them (either through offline and/or online mode of communication). Your brand advertising should be planned well in
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The Step-37 is to create your brand’s Newsletter Template. A newsletter is a very effective and economical communication tool for any organisation or a brand. It can include periodic updates about your company news, product promotions, events calendar, etc. The newsletter can either be in print or in an electronic format with an objective to
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The Step-36 is to create your brand’s Brochure. Some brands may consider printing their business brochure would be a waste of money in today’s digital era. But they may be wrong! Apart from building your brand website, social media platforms and other digital advertising and marketing efforts, a printed brochure still plays a very important
The Step-35 is to create your brand’s Exhibition Design. Participating in an exhibition hugely benefits the brand in many ways and having a well-designed exhibition space has its own merits too! An exhibition is the right place to meet the right target audience (business or consumer) at the right time. All participants and visitors are
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