The Step-36 is to create your brand’s Brochure.
Some brands may consider printing their business brochure would be a waste of money in today’s digital era. But they may be wrong! Apart from building your brand website, social media platforms and other digital advertising and marketing efforts, a printed brochure still plays a very important role in your branding process. It is a vital piece of brand communication which your customers carry along with them. This keeps your brand in front of their eyes and on top of their mind.
Printed brochures are cost effective, easy to print and distribute. They build trust by holding a lot of information about your organisation, your products and your services. They establish your business’s authority, credibility and shows your willingness to invest in your clients.