The Step-35 is to create your brand’s Exhibition Design.
Participating in an exhibition hugely benefits the brand in many ways and having a well-designed exhibition space has its own merits too! An exhibition is the right place to meet the right target audience (business or consumer) at the right time. All participants and visitors are in the right frame-of-mind, open to discussing the right business opportunities and without the fear of cold-calling.
An exhibition provides a platform for a face-to-face interaction of your brand with your target audience, helps build brand proximity, helps in explaining your brand offerings in a better way, helps in understanding your competitors better, helps in adding credibility to your brand value, helps in building a strong bond with your customers, helps in launching and promoting new products/services and above all, it helps get your brand exposed to a wider audience.