The Step-26 is to identify your brand’s Typeface.
Building a brand identity is not an easy task! Your logo design, your brand messaging, your brand colours, your brand personality, your brand fonts, etc. all together have to form a story about your brand which should resonate with your target audience.
Your brand font/s or typeface/s should be unique, memorable, legible, compatible with each communication platform and above all, should strongly communicate your brand’s personality and its voice.