The Step-23 is to create your brand’s Identity.
Once your brand logo has been designed/created, its now time to apply it to various marketing collateral. These collateral are your brand’s marketing tools and they come handy in making your brand’s presence felt. These can be as small as your letterhead to as big as your signboard!
A brand identity is much larger than the brand logo itself and is essential in making your brand stand out stronger among your competitors. A strong brand identity is established when customers identify your brand name by just looking at your brand logo (which is without your brand name). A strong brand identity can be created by sensibly using fonts, colours, imagery, graphic elements, tone of voice, etc.