The Step-21 is to create your brand’s Tagline.
A Brand Tagline can be a single word or a combination of words which represent an organisation’s or a brand’s essence or values. It normally goes along with your brand logo and hence can be termed as a textual logo.
A tagline has to be expressive, motivational and at the same time it should be short, recognisable as well as memorable. It should be strong enough to relate to your brand identity whenever it is spoken off individually. A tagline is your brand’s or your organisation’s definition and should tell your consumers who you are and what you stand for.