Nothing has been lost and we still have time to re-think and re-brand our existing brand.
The next logical question would be… why re-brand when I already have an established brand? Now, this can be answered depending on which stage is your brand standing currently, especially in these trying times, and where you would like it to reach.
If you are a start-up, then this is the best and right time for you to create a brand, which will have a long-term impact on your target audience.
If you are an existing brand, then this is the best and right time for you to re-create or refresh your brand. This will help present a newer perspective of your brand and can help reaching a newer audience set.
So, from where does one start? Well, it should start from the brand’s Mission Statement and this is the Step-1 to start your brand journey!
In this #RememberSeries, titled ‘Re-brand Your Brand’, we will focus on various brand aspects which every brand should follow and which can be treated as a simple guide to building a strong brand.
We hope you like this initiative by #BrandPloy. And if so, we are also hopeful of you sharing it on your social media network.
Looking forward to receiving your comments as well as complements, which would serve as a guiding light for us to do more better than what we currently are doing.
Thanx & Regards,
Asif M Khatri
Partner
BrandPloy Consultancy LLP