The Step-2 to device your brand’s marketing strategy is to develop your marketing S.W.O.T.
Find Strengths, Weaknesses, Opportunities and Threats in your marketing program in terms of your competitors’ position, target markets, target audience, current brand positioning, sales offerings, channel partners, etc.
Developing a S.W.O.T. is like preparing your brand’s progress report. Once you analyse all parameters of the SWOT elements, you can find your brand’s real standing in the marketplace and once you implement a correct strategy to each of these parameters, you can take your brand to its next higher level.