The Step-9 is to to Build Your Marketing Calendar.
Now that you’ve created your marketing goals and have a budget, you are ready to develop your marketing plan and to create your marketing campaign.
The most effective way to approach turning your marketing strategy into an execution plan is by using a campaign structure. You can think of campaigns as different buckets of activities focused on a common theme or goal.
Campaigns can be anything from a major product launch to building thought leadership in a particular segment to increasing web traffic and leads, etc.