The Step-8 is to to Develop Your Marketing Goals.
Marketing goals will be founded on your business strategy, the opportunities that exist in your target markets and your target customers’ personas.
Documenting your marketing goals ensures that your team is aligned to your top marketing priorities and what you expect to achieve through your marketing efforts.
Here too, the goals should be SMART (Specific, Measurable, Attainable, Realistic & Time-bound).