The Step-3 to device your brand’s marketing strategy is to figure out your brand’s value proposition.
A great marketing strategy derives from a company’s or brand’s value proposition (which can be identified through SWOT analysis) and the differentiators against competitors.
Determining your value proposition is probably the step you should invest most time and resources into, as it is one of the most important conversion factors.
Get started by identifying the main customer benefits and what value your products/services bring to the customer, followed by outlining the key differentiators.
The best value propositions are clear, to the point and they focus on solving customers’ problems.