The Step-11 is to Define Your Marketing Channels.
Now that you have defined your value proposition, your partners and your creative assets and messaging, it’s now time to select the right marketing channels to execute your marketing strategy.
You need to select those marketing channels that fit your brand and your product and which reach your target audience.
The marketing vehicles can be print media, television channels, radio stations, out-of-home media, online promotion, social media, exhibitions, retail promotion, etc.