The Step-1 to device your brand’s marketing strategy is to document your Business Goals.
However small or big your business goals are, they should always be SMART, i.e., they should be Specific, Measurable, Attainable, Realistic and Time-bound.
For example your business goals can be:
i. Increase sales by 50% in the next 12 months
ii. Make profitability reach 10% higher in the next 12 months
iii. Expand distributor network in 2 more regions in the next 12 months
iv. Etc.
If you business goals are SMART enough, then half of your marketing battle is already won!